Shades of White and Blue with a sparkle of Green

A close look at…
Sorrento | Grand Hotel Parco dei Principi

In a resort town that still exudes very much the flair of the 19th century and where even postwar properties adopt the safe route of rather traditional décor, the encounter with a hotel that is clearly a modern design icon is a remarkable occurrence. Perched on the high cliffs that make Sorrento the natural balcony for one of the Mediterranean’s most enchanting views, the ‘Parco dei Principi’ is a stunning total design concept that was imagined by Gio Ponti, one of Italy’s most talented artists of the 20th century.

Incorporated into the ‘Villa Poggia Siracusa’, a private property dating back to 1792, the hotel appears as striking today than it must have in 1962 when the hotel was inaugurated. Although the classical villa and its beautiful grounds have remained intact, their distinction is unquestionably superseded by Ponti’s arresting design and the all-embracing color scheme of white and blue that both have molded the new identity of this historic site.

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